Strive for Progress, Not Perfection

Who else struggles with publishing a blog post, launching a product or maybe just completing a project because it's not quite perfect yet?

I've had too many clients who are afraid to launch their businesses because they feel it's not perfect. They are comparing their first launch to the big players in their field and are afraid they won't compare. But the thing is, of course you won't compare. This is your starting point. It's better to launch and correct later than to never launch. Think of the learning opportunities you're missing out on and the clients you aren't helping because you keep putting it off.

I've gotten wrapped up in this same issue, sending panicked emails to Danielle- "But my tag line isn't perfect yet! What about this one? Or this one??" Thankfully she sweetly sets me straight and reminds me to strive for progress, not perfection. Perfection is an illusion, and my tagline is fine how it is.

Have you struggled with perfection in your business? I'd love if you would share your story in the comments!

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠